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Kailey Lopez Loza, M.S.

San Antonio, TX • KaileyLLoza@gmail.com • 210-425-3641

 

Master of Science in Integrated Marketing Communications, West Virginia University 

Bachelor of Arts in Communication, Trinity University

 

RELEVANT WORK EXPERIENCE:

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Communication Specialist, Social Media Manager | Northside ISD,  2022- Present 

• Operate in an internal agency-style model, leading strategic campaigns for hundreds of district departments, campuses, and initiatives across Northside ISD.

• Direct all social media, PR, and marketing operations focusing on digital engagement and brand strategy.

• Lead and support 250+ campus/department social media managers to ensure brand consistency and innovation.

• Increased Instagram reach by 124.4% (+5.8K followers) and Facebook reach by 19.2% (5M+ users) in one year.

• Lead Photographer for Northside ISD, capturing high-impact moments including a portrait session with Supreme Court Justice Sonia Sotomayor and coverage of the Gatorade National Player of the Year.

• Launched and mentored a 24-member Student Ambassador Program to amplify district storytelling

• Manage crisis communications and maintain public trust through timely, strategic messaging.

• Write superintendent scripts, press releases, and brand content aligned with district goals.

• Build strong media relations and secure favorable coverage through targeted outreach and press kits.

 

Recruitment Communication Coordinator | Texas A&M University System,  2021-2022

• Executed targeted campaigns to boost brand visibility and student recruitment.

• Created and managed engaging digital content, leading a complete social media overhaul and brand alignment.

• Leveraged data and CRM tools (Salesforce) to optimize marketing strategies and enrollment communication.

• Conducted in-depth analysis to inform campaign improvements and recruitment efforts.

• Led creative project development to support strategic communication and enrollment goals.

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Editorial & Production Assistant |  Key Ideas, 2020–2021

• Served as a lead editor and storyteller, shaping narratives highlighting educators and innovators.

• Assisted in all stages of production, including scripting, filming, and post-production.

• Managed editorial workflows and provided creative input to ensure polished, compelling content.

• Helped grow the organization’s digital library of impactful educational stories.

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Marketing & Communications Specialist | Trinity University, 2017-2021

• Operated in an agency-style role, leading campaigns for departments across campus, including the Humanities Collective and Center for Innovation & Entrepreneurship.

• Created dynamic digital content (social media, web, blogs, email) using graphic design, photography, and videography.

• Executed strategic campaigns and promotions to grow audiences and elevate department visibility.

• Adapted brand messaging to market trends, driving sustained relevance and growth.

• Produced internal communication materials aligned with institutional goals.

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Station Manager, TigerTV | Trinity University, 2017-2021

• Produced, directed, and led award-winning broadcasts, including a Broadcast Educator Association–recognized newscast during the COVID-19 pandemic.

• Oversaw daily operations of the student-run station in an executive capacity, managing 50+ student staff and 20 producers.

• Provided strategic vision aligned with university branding, ensuring content quality and market competitiveness.

• Led planning and end-to-end production of news programs across platforms, meeting tight deadlines and budgets.

• Supervised scriptwriting, live coverage, and breaking news coordination while maintaining editorial standards.

• Managed station budgets, enforced FCC compliance, and championed diversity and inclusion across operations.

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Documentarian Director | Performing Human Rights, Trinity University, 2020

• During this contract position, I produced and directed a documentary on the experiences of refugees in Italy from concept to completion.

• Conducted research, coordinated interviews, and ensured legal compliance with copyright standards.

• Created and executed a social media strategy to market and distribute the film.

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Research Assistant | Trinity University, 2019–2021

• Conducted quantitative content analysis on gendered violence in 13 Reasons Why and co-authored an academic research paper.

• Collected and analyzed data using statistical tools; presented findings in team meetings and at a public panel.

• Supported literature reviews and research design for multiple media-related projects.

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Production Assistant | KABB/WOAI, 2015–2017

• Supported pre- and post-production for daily news broadcasts, including research, script prep, and editing.

• Shadowed producers and camera crews during live shows and field coverage, gaining hands-on broadcast experience.

• Assisted with digital content creation and social media promotion of news segments.