Current Position

Kailey Lopez Loza, M.S., is the Communication Specialist and Social Media Manager for Northside Independent School District. She leads strategic communications and digital engagement efforts for hundreds of district departments and campuses, driving brand consistency and growth across social media platforms. Kailey oversees and mentors more than 250 campus and department social media managers, ensuring innovative and effective storytelling. As the district’s lead photographer, she has captured high-profile moments, including a portrait session with Supreme Court Justice Sonia Sotomayor and coverage of the Gatorade National Player of the Year. She also launched and guides the Student Ambassador Program to elevate student voices district-wide. Kailey’s work supports crisis communications, media relations, and superintendent messaging to maintain public trust and promote the district’s mission.

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Highlights

• Led strategic social media and communication campaigns for 250+ district campuses and departments

• Increased Instagram reach by 124.4% and Facebook reach by 19.2%, engaging over 5 million users annually

• Served as lead photographer for high-profile events, including sessions with Supreme Court Justice Sonia Sotomayor and Gatorade National Player of the Year

• Launched and mentor a 24-member Student Ambassador Program to amplify district storytelling and student voice

• Manage crisis communications and superintendent messaging to uphold public trust and timely outreach

• Built and maintained strong media relations, securing positive coverage and enhancing district reputation