Communication Coordinator for
Texas A&M RELLIS
At Texas A&M RELLIS, I was passionate about reaching and engaging with prospective students through innovative marketing strategies. I successfully executed compelling marketing campaigns, enhancing our brand visibility and attracting new students. My dedicated team created engaging content for various digital platforms, and I actively managed social media accounts to foster higher engagement and expand our online community. Leveraging data-driven insights, I fine-tuned our strategies to achieve optimal campaign performance. I introduced a complete social media overhaul to ensure consistent brand representation and meticulously scheduled posts while monitoring audience engagement. My in-depth marketing analysis provided valuable insights for recruitment, and I strategically positioned Texas A&M RELLIS by creating precise target audience profiles. I employed CRM software, such as Salesforce, to streamline enrollment data management and communication efforts, ensuring a seamless enrollment process. My project management expertise allowed me to develop creative campaigns, and my ongoing research and strategic planning contributed to our enrollment growth. Welcome to a future at Texas A&M RELLIS, where innovation and excellence thrived.
01
Email Campaign
This email campaign was sent to our recruiting list through our CRM platform, Salesforce. The campaign was a 3-email cadence with the goal of promoting a Recruitment Fair.
02
Covid PSA
I coordinated, produced, directed, edited, and executed this COVID-19 PSA. This PSA was distributed to all current students and promoted on our social media platforms.
03
Printed Marketing Publications
I have successfully gathered content, designs, and approved numerous printed publications for the RELLIS Academic Alliance. This Admissions Guide is one of our newest publication within an 8-piece collateral.
04
Professional Photography
My role requires me to regularly videograph and photograph special events at the RELLIS Campus. As the primary digital content creator, it is my priority to capture authentic images that capture the stories of our diverse student population.
05
Social Media Management
I am the Social Media Manager for all of our platforms including Instagram, Facebook, Twitter, and Tik Tok. Our platforms are aimed at recruiting prospective students and increasing brand awareness. I am currently creating an integrated marketing communication plan to increase engagement among current students on our Instagram Page. This has included conducting focus groups, distributing surveys, market research, SWOT analysis, creative tactics, and more. All social media platforms can be accessed at @RELLISEdu or HERE.